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Who we are

The ϲͼ's international charity

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Our purpose

ϲͼ Media Action works with partners around the world to provide impartial, impactful, trustworthy media to people in need so that they can make informed choices to transform their lives. In a world of disinformation, distrust and division, we share the ϲͼ’s values, skills and experience to bring people together, and foster greater understanding and trust.

Who we are

We are the ϲͼ's international charity. We use media and communication to help deliver stronger democracies, a safer, more habitable planet and inclusive societies. We bring together a unique blend of journalistic, creative, research and international development expertise; deep local knowledge of our audiences in the places we work; our strong networks of local partners; and our invaluable link to the ϲͼ and everything it stands for.

We support the ϲͼ’s determination to pursue truth with no agenda, and to bring people together to counter polarisation. We champion impartiality, creativity, and diverse representation in some of the most vulnerable international media and information landscapes.

Who we serve

We exist to serve people who are most vulnerable to information disorder, division and distrust, with a focus on people who are also under-served by public interest media and at the frontline of global challenges, risks and crises. We work with marginalised groups, and with young people as agents of change in their communities. We contribute to the UN SDG commitment to “leave no one behind”, by meaningfully including people who are most often marginalised, excluded, not seen or listened to.

Watch what ϲͼ Media Action does around the world

Our values

We are proud to be part of the ϲͼ, and we share their values of AUDIENCES, CREATIVITY, TRUST, RESPECT, ACCOUNTABLE and ONE ϲͼ.

ϲͼ Media Action - Our values

Our history

ϲͼ Media Action was founded in 1999 by the ϲͼ as its international development charity. We apply the editorial standards of the ϲͼ, build on its values and often work closely with the ϲͼ World Service and other ϲͼ departments. However, we are legally and financially independent and work to a distinct mission. Originally known as ϲͼ World Service Trust, we changed our name to ϲͼ Media Action in December 2011.

As an independent charity, we are not funded by the UK TV Licence Fee. Our work is made possible thanks to the support of our generous donors – governments, foundations, corporations and individuals.

ϲͼ Media Action is registered in England & Wales under charity number 1076235 and company number 3521587. The registered office for this is: Broadcasting House, Portland Place, London W1A 1AA, United Kingdom.

ϲͼ Media Action (India) Limited is registered in England & Wales under charity number 1121665 and company number 02746733. The registered office for this is: Broadcasting House, Portland Place, London W1A 1AA, United Kingdom.

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