ϲͼ

Radio programming that supports Maasai communities with natural resource conservation

Kenya - April 2024

The Land for Life project, funded by UK Aid Match from the UK Government and WWF-UK, aims to secure community livelihoods whilst recovering and sustaining wildlife in critical corridors in southern Kenya and northern Tanzania. Building on this project, ϲͼ Media Action partnered with three radio stations- Sidai FM, Maiyan FM and Nosim Radio and supported them to produce programmes to strengthen WWF’s community engagement work.

This research sought to evaluate how the radio programmes produced under the project provided target audiences (local Maasai communities living adjacent to conservancies in Narok and Kajiado counties) with information on sustainable livelihoods, inclusive natural resource management and the benefits of ecosystem (including wildlife) conservation. The study also explored to what extent mentoring and training activities provided by ϲͼ Media Action to partner journalists, improved their knowledge and skills to produce relevant and useful content for the target audiences around natural resource conservation.

Read the full details on this study in the summary document above.

Our research library

  • Long reads

    Read our comprehensive research reports of the evidence behind our work. All of our publications are freely available to download.
  • Short reads

    At a glance, explore key findings and evidence behind our work. All of our publications are freely available to download.
  • By country

    Explore our findings and analysis country by country. All of our publications are freely available to download.
  • What are young Bangladeshi's most worried about? Are rural Kenyans interested in politics? Do Palestinian women trust the media? Find the answers in our data portal (last updated 2020).

Rebuild Page

The page will automatically reload. You may need to reload again if the build takes longer than expected.

Useful links

Theme toggler

Select a theme and theme mode and click "Load theme" to load in your theme combination.

Theme:
Theme Mode: